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Home
Faculty & Programmes
DiplomasBA (Hons) & Postgraduate
Executive & Lifelong Education
About
Our BoardOur TrainersFacilitiesTestimonials
Alumni
International CollaborationsStudent Experiences
Contact

Fashion Promotion and Communication

BA (Hons)

Programme Overview

This curriculum immerses students in fashion communication, focusing on both digital and traditional marketing strategies. It develops skills in crafting compelling narratives and visual communication across platforms.The programme emphasises hands-on experience, allowing students to refine storytelling, brand development, and promotional techniques through real-world projects, preparing them for impactful careers. This programme will be conducted by Tembusu Institute and awarded by Kingston University.

Ethical practices and sustainability are key, equipping students to promote fashion responsibly and contribute to the industry's shift towards sustainability.

Tembusu Institute offers extensive facilities, including sewing classrooms, industrial machines, and software like Adobe Creative Cloud and CLO3D.

Programme Outcomes

certificate

Creative and Critical Development

Build your creative thinking, research skills, and strategic understanding of global fashion and design trends.

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Real-World Applications

Gain experience through projects, campaigns, and real-world briefs that prepare you for your careers.

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Ethics & Sustainability Focused

Understand global shifts toward sustainability and ethical branding.

Curriculum

Bridging Programme

Image, Text, and Style: Themes in the

History of Fashion Media

  • Historical development and transnational perspectives of fashion media
  • Key concepts, debates, and practices
  • Analysis and examination of critical texts and case studies in fashion

Fashion Promotion and Communication 1

  • Importance of trend and brand evaluation
  • Research methodologies, cultural observation and speculation
  • Develop skills in concept formation and experimentation

Year 2

Fashion Promotion and Communications 2

(30 credits)

  • Analyse brand identity, positioning, communication strategies, and global consumer behaviour
  • Develop creative promotional concepts supported by insights and ethicality
  • Understand various marketing channels, and apply content creation for brand building

Professional Practice

(30 credits)

  • Build personal and professional identity through effective communication, teamwork, and feedback management
  • Strengthen your digital presence and portfolio using platforms like LinkedIn
  • Map career pathways and develop strategies for ongoing professional growth

Fashion Direction

(30 credits)

  • Analyse and interpret industry briefs, applying creative design thinking to communication challenges
  • Manage professional projects with pitching, teamwork, client presentations, and business-focused writing
  • Develop advanced presentation skills while refining personal direction through negotiated projects

Critical Issues in Fashion: Research and Practice

(30 credits)

  • Explore topics in social, cultural and contemporary influences and issues in fashion
  • Build capabilities in academic writing, archival work, ethnography, social media studies, and multimodal methods
  • Develop branding, storytelling, and fashion narratives across media platforms

Year 3

Fashion Promotion Campaign (Capstone Project)

(30 credits)

  • Develop multi-channel campaigns with strategic thinking, consumer engagement, and storytelling.
  • Apply research and design thinking throughout the creative process and document outcomes.
  • Present work effectively and communicate with stakeholders.

Professional Showcase

(30 credits)

  • Define and position yourself within a professional context, formulating a career-focused personal promotion strategy.
  • Demonstrate technical and conceptual readiness for the industry.
  • Navigate market dynamics, equality, diversity, and ethical considerations in the global fashion sector.

Fashion Realisation

(30 credits)

  • Translate creative concepts into professional outputs using advanced digital and physical production methods.
  • Manage projects effectively through workflow planning, execution, and delivery.
  • Critically evaluate and document practical and creative decisions.

Dissertation

(30 credits)

  • Initiate and manage a written project, applying critical analysis to contemporary or historical fashion debates.
  • Demonstrate advanced academic research methodologies.
  • Connect research findings to personal practice and broader fashion studies.

Admission Requirements

Academic Entry Requirements (Direct entry to Year 2)

  • Successful completion of the Advanced Diploma in Fashion Technology at Tembusu Institute. Evidence of this qualification will be provided either through official certification or by data shared directly between Tembusu Institute and Kingston University.

English Language Entry Requirements

  • A minimum IELTS score of 6.0 overall, with no individual element scoring below 5.5.
  • Kingston University accepts a variety of recognised English language proficiency tests. For the most up-to-date list of accepted tests, please visit www.kingston.ac.uk/english.
  • Applicants who have completed the Advanced Diploma in Fashion Technology at Tembusu Institute and entered that qualification with an IELTS score of 5.5 overall (with no element less than 5.0) will not be required to provide further IELTS evidence of 6.0 with no element below 5.5

Tuition Fee

Singaporeans

  • 2-week Bridging Programme: SGD $4,113.35
  • Fashion Promotion & Communication BA (Hons) Year 2: SGD $31,853.07
  • Fashion Promotion & Communication BA (Hons) Year 3: SGD $32,686.92

ASEAN

  • 2-week Bridging Programme: SGD $4,113.35
  • Fashion Promotion & Communication BA (Hons) Year 2: SGD $31,853.07
  • Fashion Promotion & Communication BA (Hons) Year 3: SGD $32,686.92

International

  • 2-week Bridging Programme: SGD $4,113.35
  • Fashion Promotion & Communication BA (Hons) Year 2: SGD $31,853.07
  • Fashion Promotion & Communication BA (Hons) Year 3: SGD $32,686.92
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